10 Common Mistakes by Indiana Diamond Buyers
MISTAKE #1 – PURCHASING YOUR DIAMOND FOR A DISCOUNT
Just because a diamond is discounted, doesn’t make it a good deal. A discounted diamond is often of inferior quality. Distinctive Diamonds Inc. will show Indiana diamond buyers how the price was calculated, so you will know if it really is the best price.
MISTAKE #2 – PURCHASING YOUR DIAMOND ONLINE
Many Indiana diamond buyers believe they will be able to find diamonds on the Internet cheaper than at a traditional jewelry store, but the reality is, that seldom happens. In addition, without actually seeing the diamond, how can you really know what you’re getting?
MISTAKE #3 – BUYING A DIAMOND WITHOUT PROFESSIONAL GUIDANCE
The average consumer does not have the expertise to analyze a diamond the way a trained gemologist can. Distinctive Diamonds Inc. educates our customers, and gives them guidance and a superior selection to help them make the best choice.
MISTAKE #4 – NOT HAVING ENOUGH QUALITY CHOICES?
Distinctive Diamonds Inc. offers an outstanding selection from one of the largest collections of loose and mounted diamonds in Indiana and the midwest, so it is easy for diamond buyers to compare many diamonds of different qualities, without having to go from place to place.
MISTAKE #5 – ASSUMING DIAMONDS OF THE SAME COLOR AND CLARITY ARE EQUAL
Just because the diamond has a high color and clarity grade, doesn’t guarantee its beauty. Poor cutting can leave the diamond lifeless and dull. The cut is a big factor in the beauty and brilliance of a diamond and can control up to 50% of the gemstone’s price.
MISTAKE #6 – NOT GETTING THE BEST GUARANTEES AND WARRANTIES
Distinctive Diamonds Inc. gives diamond buyers some of the best guarantees, warranties, and service in the industry. We offer:
* FREE 14-Karat Yellow or White Gold Mounting
* FREE Lifetime Ring Sizing
* FREE Certification and Insurance Appraisals
* FREE Maintenance Inspections
* FREE Cleaning and Polishing
* A Full 30 Day Money Back Guarantee
When you add it up, Distinctive Diamonds Inc. equals your best value.
MISTAKE #7 – RELYING ON A DIAMOND LABORATORY CERTIFICATION
Just because a diamond has a good report, you still should have a trained gemologist evaluate all of the characteristics. Labs can and do make mistakes in evaluations. Don’t take chances buying a diamond without a trained advisor.
MISTAKE #8 – CONFUSING AN APPRAISAL WITH A GRADING REPORT
Many diamond buyers make the mistake of thinking that an appraisal is report of diamond quality. A diamond quality report can only be issued from an accredited gemological laboratory. These provide an independent analysis of diamonds characteristics, but do not place a value on the diamond as an appraisal does.
MISTAKE #9 – PURCHASING YOUR DIAMOND FROM A TYPICAL COMMISONED SALES AGENT
When purchasing a diamond from a typical salesperson that is solely focused on getting a commission, you may feel compelled to buy a diamond that isn’t right for you. Our trained associates won’t let you feel the pressure that comes with pushy salespeople.